AlUla

    Discover the extraordinary heritage of AlUla – a living museum of sandstone outcrops, historic developments, and preserved tombs.


    Home to boundless cultural treasures, including Saudi Arabia’s first UNESCO World Heritage site, AlUla is transforming into a once-in-a-lifetime experience for visitors from around the world.

    With over 200,000 years of largely underexplored history, including the Nabataean city of Hegra, the ancient Kingdoms Dadanite and Lihyanite, and AlUla Old Town, AlUla’s rich heritage and bright future are open to explore.

    The Royal Commission for AlUla is committed to a sustainable and responsible approach to the area’s urban, economic, and heritage development. Initiatives across archaeology, tourism, culture, education, and the arts are helping open this extraordinary destination to the world, all while preserving the area's remarkable natural and historic character.

    Explore how Vision 2030 is transforming the Kingdom into a global destination for history, heritage, culture, and nature.

    Project Objectives

    Transform AlUla into global destination.

    Empower AlUla residents through training, education, & skills development.

    Implement sustainable practices to protect AlUla for future generations.

    Subprojects

    AlUla Scholarship Program

    Hammayah Program

    AlUla Moments

    Maraya

    Artist Residency Program

    Wadi AlFann

    Sharaan Nature Reserve

    The Global Fund for the Arabian Leopard

    Figures

    2

    million annual visitors.

    $31.9bn+

    contribution to GDP.

    38,000

    jobs created.

    Gallery