Announced by His Royal Highness Crown Prince Mohammad bin Salman and the Public Investment Fund in 2022. Ceer is set to ignite a new industry and ecosystem that will provide exciting new vehicles, attract international and local investments, create local job opportunities, and contribute to the growth of Saudi Arabia's GDP.

In partnership with Hon Hai Precision Industry Co. (Foxconn), Ceer will design, manufacture, and sell a range of electric vehicles for consumers in Saudi Arabia and the MENA region, and the vehicles will be tested to the highest global quality control and safety standards. Ceer will also lead the way in infotainment, connectivity, and autonomous driving technologies, thanks to Foxconn's development of the electrical architecture of the vehicles and the use of component technology from BMW.

Find out more about how Vision 2030 is driving Saudi Arabia's flourishing electric vehicle industry and diversifying the economy.